Project Description

GMAC Insurance made a major push into expanding their Auto Insurance business and called on CSS to help with this effort.  Our team helped GMAC understand the unique needs of an online Quoting application for their demographic market and developed a UX strategy to guide the team toward a successful launch of their quoting website.  We worked with a business process team to visualize the requirements and created wireframes and a working prototype as input into the functional and technical design process.    Our team performed contextual inquiry and user studies in their call centers and field offices.   Finally, we validated the design with usability testing and direct user feedback.