A design sprint is a 4-5 day focused design session that helps answer critical business questions through rapid prototyping and user testing. Sprints let your team reach clearly defined goals and deliverables and gain key learnings, quickly. The process helps spark innovation, encourage user-centered thinking, align your team under a shared vision, and get you to product launch faster.

The Sprint Framework: Where Does It Come From?

The design sprint framework was created in 2010 by Google Ventures. They studied and tested 300 different business strategy, design thinking, and user research methods from places like IDEO and Stanford design school. We have taken the design sprint process and evolved it further based on our work with 100’s of large enterprise organizations. The collaborative framework supports both divergent thinking (creative brainstorming that results in multiple possible solutions) and convergent thinking (using defined, logical steps to arrive at one solution). The methodology has evolved over time and continues to be refined and tested as we work our corporate clients.